It seems natural that the Southbank Centre would create a signage system that revolves around colour. Creativity and colour go hand in hand. Colour is a very useful tool when attracting attention thus seems natural to use when directing. Signage i
s usually quite dull in London, simple texts on posts directing people. However this form of signage often fades into the background of city life and holds no real excitement or interest. The Southbank centre uses bright colours that cut through the dull greys of city life adding creativity and interest. I found that walking along the paths you did not really need to read the signs as such rather follow the colour which almost created a seamless affect and was quite enjoyable. However to keep the colour from fading and looking presentable would require quite a bit of maintenance thus can put those who have commissioned such art. Yes I wo
uld say I is a form of art; a sort of outdoor exhibition that leads you to your dest
ination.
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